Joakim Nygård Archive Linked About

Against surveillance-based advertising

19 Apr 2021

We need legislation in this area, fast.

Every day, consumers are exposed to extensive commercial surveillance online. This leads to manipulation, fraud, discrimination and privacy violations. Information about what we like, our purchases, mental and physical health, sexual orientation, location and political views are collected, combined and used under the guise of targeting advertising. […]

Together with 55 organizations and more than 20 experts, NCC is asking authorities on both sides of the Atlantic to consider a ban.