13 Jan 2010
Guy English has written an insightful article on how software use changes. Just like the internet was democratised in the nineties, the same is happening to software – particularly on the iPhone:
“Apps” is fun. It’s fun to say, it sounds unthreatening, it’s a word sufficiently abbreviated that it takes on a life of its own without dragging to the forefront of peoples minds the more sterile and technical sounding “application”. Apps are not Applications – they are their own things. They are smaller. They are more fun. Apps are treats atop your technological sundae.