It's the execution, not the idea
22 Jan 2010
Joel Johnson from Gizmodo nails it:
The fact that Apple does not reveal prototypes but shipping products is the fundamental difference between their entire business strategy and that of the rest of the industry.
A lot of people believe that the idea is what matters to succeed; that the rest is just details. I say ideas are easy. It’s making them real that takes real effort and a whole lot of time.
As Steve Jobs says, real artists ship!